One Bedroom Apartment
- Floor
- Lower floors
- Bed
- King-size
- Layout
- Separate bedroom + living area
- Views
- Street-level, private entrance
- Natural light
- Large windows
- Ideal for
- Couples, small families
- Max occupancy
- 2–3 guests
What if your London stay felt less like a hotel room and more like your own beautifully designed home — with a five-star team looking after you?
Below, you'll find a complete guide to The Newman Apartments — apartment types, what's included, hotel services, dining, the Family Together offer, the Fitzrovia location, pricing, and how to book.
Read the complete guideThe concept is straightforward, but it's rarer than you'd think. Most London accommodation falls into one of two categories: a hotel room (comfortable, but compact and impersonal) or a self-catered flat (spacious, but with none of the support infrastructure you'd want on a trip). The Newman Apartments sit in between — and honestly, they're better than both.
Guests have a fully equipped private apartment — their own kitchen, living room, dining space, and bedroom — while simultaneously having access to everything The Newman Hotel provides: a wellness floor, concierge, daily housekeeping, a restaurant, and a reception team throughout their stay.
The Newman is at 49 Newman Street, Fitzrovia, London W1T 3EB. It's a central, well-connected address — a short walk from Goodge Street Underground station, and within comfortable walking distance of Oxford Circus, Soho, and the West End. The location is explored in more detail further down, but suffice to say: it's hard to find a better-positioned base in Central London.
The design ethos across the apartments is calm, contemporary, and deliberately residential. Think natural materials, considered lighting, large windows that bring in generous amounts of daylight — the kind of space that feels like someone actually thought about how you'd live in it, rather than how it would photograph for a brochure.
Stay lengths are flexible. One night is fine. Several weeks is equally fine. The apartments are configured and equipped to support both a weekend city break and a month-long corporate relocation with equal ease.
For guests with specific accessibility requirements — including lift access, step-free entry, or pram and buggy storage — the team is happy to discuss arrangements in advance. Please contact the team with any accessibility queries before booking.
There are two apartment types at The Newman, plus a connecting room configuration for larger groups. Here's how they compare:
The One Bedroom Apartment has a king-size bed, a separate living area, and — this is the detail that makes a real difference — a private street entrance. You can come and go entirely independently of the main hotel entrance, which gives the stay a genuinely residential feel. The interiors are contemporary without being cold: well-chosen furnishings, quality finishes, and enough space to actually spread out.
It's well-suited to couples who want boutique luxury with more room than a standard hotel double, and to small families who need a separate sleeping area.
The Loft is on the fifth floor, open-plan, and has views across to the BT Tower. The natural light up there is exceptional — the kind of apartment where you don't feel the need to turn a lamp on until the evening. For extended stays especially, that quality of light matters more than people anticipate.
The king-size bed sits within the open-plan space, and the layout works particularly well for guests who want a sense of volume and openness. Families with older children or guests on longer assignments tend to gravitate toward The Loft.
For groups sleeping up to five, The Newman offers connecting room configurations — combining apartment space with an adjoining room to create a flexible family suite. Cots and additional children's bedding are available on request, making it genuinely practical for families with toddlers through to teenagers. The connecting arrangement keeps the family together while giving adults and children their own zones — which, after a long day of sightseeing, everyone appreciates.
This is where The Newman Apartments genuinely separate themselves from a standard hotel room — or even from many serviced apartments that describe themselves as 'fully equipped' but arrive with a two-ring hob and a microwave.
Every apartment has a fully equipped kitchen with Miele appliances throughout: an induction hob, oven, fridge freezer, and dishwasher. There's also a Quooker hot tap — so boiling water is instant, which sounds like a small thing until you've been making tea in a hotel kettle for a week — and a coffee machine. Full cookware, utensils, glassware, and dining essentials are provided. You could arrive with a bag of groceries and cook a proper dinner on your first night. Many guests do.
For extended stays, there's also a washer dryer. That alone changes the calculus of packing for a longer trip.
Apartments have separate living and dining areas (in the One Bedroom configuration) or a generous open-plan equivalent in The Loft. There's a work space within the apartment — useful for business travellers who need a proper desk setup rather than balancing a laptop on a bed. The overall feel is domestic rather than corporate: the kind of space you actually want to spend time in at the end of the day, not just sleep in.
Bathroom amenities are luxury-grade throughout. Guests will find ESPA toiletries, plush towels, and bathrobes provided as standard — the kind of quality you'd expect from a boutique hotel, not a self-catered flat. Where the apartment configuration allows, standout bathroom features include rainfall showers that make a genuine difference after a long day on your feet in London. The finishing touches across every bathroom — from the quality of the linens to the thoughtful layout — reflect the same residential care applied to the kitchen and living spaces.
The overall impression — across kitchen, living space, and bathroom — is that someone has thought carefully about the full arc of a stay, not just the check-in moment. These are apartments equipped for real life, not just overnight stops.
Here's the part that standard serviced apartments — the ones that hand you a key fob and leave you to it — simply can't replicate.
Every apartment guest has complimentary access to The Newman Wellness Floor. That includes a hydrotherapy pool, a sauna, and a steam room. For a city break, that's a genuine luxury add-on. For an extended stay, it's the kind of amenity that makes a real difference to daily wellbeing — especially during longer assignments where maintaining some kind of routine matters.
The 24-hour gym is also included. Whether you're an early-morning runner or a late-night de-stressor, you're not constrained by opening hours. Again: a small detail that makes a disproportionate difference over the course of a longer stay.
The Newman's concierge team is available to handle recommendations, reservations, and arrangements — the kind of local knowledge that turns a decent trip into a great one. Daily housekeeping keeps the apartment in order without any effort on your part. And the reception and guest support team are available throughout the stay for anything that comes up.
It's worth making the comparison explicit, because it's a meaningful one. A typical serviced apartment gives you a key and a space — and not much else. No daily housekeeping. No concierge. No restaurant. No wellness floor.
The Newman Apartments include all of that as standard. You get the square footage and privacy of a private residence, combined with daily housekeeping, a concierge team, a wellness floor with hydrotherapy pool and sauna, and a full restaurant.
It's not a compromise between two accommodation types. It's the best of both — and that distinction matters particularly for guests on extended stays or family trips, where the support infrastructure makes a tangible difference to daily life.
Brasserie Angelica is The Newman's in-house restaurant, and it's worth knowing about — particularly for guests who don't want to navigate the question of where to eat every single day. The restaurant serves breakfast through dinner, which simplifies the routine considerably for families and extended-stay guests alike.
The menu is seasonal European, with live-fire cooking and a relaxed terrace when the weather allows. It's the kind of food that works equally well for a business breakfast and an unhurried dinner — unfussy but genuinely good, with a menu that changes to reflect what's in season rather than what's easiest to source year-round.
For families, Brasserie Angelica takes an approach that's refreshingly practical. Children are encouraged to eat from the same menu as adults — with flexible tweaks available for younger or fussier eaters — and early meal service is available for families who need to feed children before the main evening service. It avoids the slightly dispiriting children's menu that many London restaurants default to.
"Children are encouraged to eat from the same menu as adults — with flexible tweaks available for younger or fussier eaters."
Breakfast at Brasserie Angelica is included as part of the Family Together package (more on that below). For guests on extended stays, having a reliable, high-quality restaurant downstairs — one you'd actually choose to visit rather than feel obliged to — takes a genuine pressure off.
The Newman Apartments aren't one-size-fits-all accommodation — they're genuinely well-configured for several distinct types of guest. Here's an honest breakdown.
Extra space, connecting rooms, cots on request, flexible dining at Brasserie Angelica, and a location that puts major family attractions within walking distance. Families are arguably the guest type that benefits most from the apartment format — because a hotel room with children is a fundamentally different (and considerably more stressful) experience than an apartment with a living room and a proper kitchen.
"The apartment felt like a proper home — the kitchen and living space made such a difference with the kids. We couldn't imagine going back to a standard hotel room for a family trip to London."
A full kitchen, a washer dryer, daily housekeeping, a wellness floor, and a work space in the apartment. For guests on two-to-four-week assignments or corporate relocations, The Newman Apartments provide the infrastructure to maintain a normal routine — cooking, working, exercising — without the daily friction of hotel living. The concierge team can also assist with longer-stay arrangements and local recommendations.
Corporate rates and extended-stay packages are available for business travellers and relocating professionals — contact the team to discuss a tailored arrangement.
Boutique luxury, a king-size bed, the wellness floor, and Brasserie Angelica a floor away. For couples who want more than a standard hotel double but aren't looking for a self-catered flat, the One Bedroom Apartment is a compelling option — particularly for a long weekend.
Complimentary access to the hydrotherapy pool, sauna, steam room, and 24-hour gym is included with every apartment stay. For guests who prioritise wellbeing, that's a meaningful inclusion — not an upsell.
Fast access to the West End, Oxford Circus, Soho, and the broader Central London business district. A work space in the apartment. Concierge support. And a restaurant for client dinners or working breakfasts. The Newman covers the practical requirements of a business stay without sacrificing comfort.
The neighbourhood has more to offer families than many people expect. The Cartoon Museum is approximately four minutes away on foot — a genuinely brilliant option for children of most ages and one of London's more underrated cultural stops. Monopoly Lifesized, an immersive board game experience, is nearby. Regent's Park is a twenty-minute walk. And Charlotte Street Gardens provides a calm green space for younger children who need to run around between sights.
The Newman has been featured in Vogue in the context of family travel — which speaks to the calibre of the experience rather than just the family-friendliness of the offer. Guest feedback consistently highlights the space, the warmth of the team, and the quality of Brasserie Angelica as differentiating factors. For families used to cramped hotel rooms and perfunctory children's menus, the contrast tends to land well.
"We stayed in the connecting rooms for five nights with our three children — aged 4, 7 and 11 — and it worked brilliantly. The kitchen meant we could do easy breakfasts and the kids loved having their own space. The team were incredibly helpful throughout."
"Brasserie Angelica was a highlight every single morning. The fact that breakfast was included made the whole trip feel so much more relaxed — no negotiating with tired children about where to eat."
Fitzrovia sits in one of those fortunate Central London positions where everything is close but the neighbourhood itself remains relatively calm. It's not Soho — which means you won't be navigating hen parties at midnight — but it's a five-minute walk from Soho. That balance is harder to find than it sounds.
View The Newman Apartments on Google Maps — 49 Newman Street, W1T 3EB. Pins include Goodge Street station (~4 min walk), Tottenham Court Road station (~10 min walk), The Cartoon Museum (~4 min walk), and Charlotte Street Gardens (~3 min walk). Interactive map available via the booking page.
Goodge Street Underground station (Northern line) is approximately four minutes from The Newman on foot. Tottenham Court Road station — now serving the Elizabeth line as well as the Central and Northern lines — is around a ten-minute walk, giving guests fast, direct access to Heathrow, Liverpool Street, and Paddington. Oxford Circus (Bakerloo, Central, and Victoria lines) is similarly walkable. Bus routes along Tottenham Court Road and Oxford Street extend the options further. In short: getting anywhere in London from 49 Newman Street is straightforward.
The West End is on the doorstep. Soho's restaurants, theatres, and nightlife are a short walk south. Oxford Street and the shopping districts of Marylebone are equally accessible. Bloomsbury — home to the British Museum, the University of London, and a cluster of independent bookshops — is an easy walk east. Covent Garden, Mayfair, and Regent Street are all within comfortable walking distance for guests who'd rather explore on foot than use the Tube.
Fitzrovia itself is worth exploring. The area has a strong independent café culture, a cluster of interesting restaurants on Charlotte Street, public art installations, and Charlotte Street Gardens — a small but well-kept green space that's useful for a morning coffee or an afternoon break. It's the kind of neighbourhood that rewards slow walking rather than purposeful transit, and it gives extended-stay guests a genuine local texture to their time in London.
Rates at The Newman Apartments typically start from around £250 per night for a One Bedroom Apartment and from £350 per night for The Loft, depending on stay length, season, and availability. Extended stays and advance bookings often attract better rates — check live availability via the booking tool on The Newman's website for current pricing.
Corporate rates and extended-stay packages are available for business travellers and relocating professionals. Contact the team to discuss a tailored arrangement.
The Newman Apartments support stays from a single night through to several weeks, making them equally practical for a long weekend and a month-long relocation. There is no fixed minimum stay requirement — the apartments are bookable for one night or several weeks with equal flexibility.
For cancellation policy, deposit conditions, and any specific booking terms, the details will be confirmed at the time of booking and are available on The Newman's website. If you have questions about flexibility before committing — particularly for extended stays or group bookings — it's worth contacting the team directly, where a quick email before booking often results in a more tailored arrangement.
Booking is available directly via The Newman's website using the 'Make a Booking' function. Direct booking is recommended: it ensures you get the best available rate, and it gives you direct access to the team if you have specific requirements — cot requests, connecting room configurations, dietary preferences for Brasserie Angelica, or anything else that makes a stay work better for your particular situation.
Book direct at The NewmanAnswers to the questions most commonly asked about staying at The Newman Apartments.
No fixed minimum stay applies. The Newman Apartments are bookable from a single night through to several weeks, making them suitable for short city breaks and extended corporate stays alike. Contact the team if you have a specific stay length in mind.
Yes. Cots and additional children's bedding are available on request at no extra charge. When booking, note your requirement in the special requests field or contact the team directly to confirm availability.
The Newman does not have on-site parking, but several NCP car parks and paid parking zones are within a short walk of 49 Newman Street, W1T 3EB. Given the property's exceptional transport links — Goodge Street station is approximately four minutes on foot — many guests find a car unnecessary for a central London stay.
Standard check-in is from 3:00 pm and check-out is by 11:00 am. Early check-in or late check-out can often be arranged depending on availability — contact the team in advance to discuss your requirements.
Pet policy varies — contact the team directly to discuss whether your pet can be accommodated and any applicable conditions.
For specific accessibility requirements — including lift access, step-free entry, or pram and buggy storage — contact the team before booking so they can confirm the best apartment configuration for your needs.
Yes. Corporate rates and extended-stay packages are available for business travellers and relocating professionals. Contact the team to discuss a tailored arrangement.
The Newman Apartments at 49 Newman Street, Fitzrovia offer something London accommodation rarely manages: the space and privacy of a well-designed residence, with a full hotel team operating around you. Two apartment configurations — the One Bedroom Apartment and The Loft — cater to different guest needs, but both arrive with Miele-equipped kitchens, washer dryers, luxury bathrooms with ESPA toiletries and rainfall showers, and complimentary access to a wellness floor that includes a hydrotherapy pool, sauna, and steam room.
Fitzrovia's central, walkable position makes the address work for every type of visit — whether that's a family trip built around the Cartoon Museum and Regent's Park, a corporate assignment requiring a proper work-from-home setup, or a long weekend where the priority is Brasserie Angelica and the wellness floor in roughly equal measure.
The Family Together offer — up to 50% off the second room, with breakfast included — makes the apartments particularly compelling for families who want more than a standard hotel experience without paying a premium for a separate apartment booking.
To book your apartment directly, use The Newman's online booking tool for live availability and best available rates — or contact the team to discuss a tailored stay.
Book direct at The Newman