Trafalgar Square Residences
Trafalgar Square / Strand
Elevator, air conditioning, weekly housekeeping. A prestigious central London address for solo professionals.
From £4,645 / month
Read the full listing
Wake steps from world-class theatre, Michelin-starred dining and iconic landmarks, with the space, privacy and comfort no hotel room can match.
Photo by Samuel Regan-Asante on Unsplash
Covent Garden sits at the very heart of London's West End. Staying here in a luxury serviced apartment means waking up steps from world-class theatre, Michelin-starred dining, and some of the city's most iconic landmarks — while enjoying the space, privacy and genuine comfort no hotel room can match. A hotel gives you a bed, a bathroom and breakfast if you're lucky. A luxury serviced apartment in Covent Garden gives you a fully furnished home — a separate living room, a properly equipped kitchen, in-unit laundry, and hotel-grade service wrapped around all of it.
All-inclusive means rent, utilities, council tax, high-speed Wi-Fi and regular housekeeping bundled into a single monthly payment. No agency fees. No surprise bills. Studios start from £4,645 per month; one-bedroom apartments from £5,410; split-level two-bedroom residences from £9,000.
The properties span some of Covent Garden's most desirable sub-locations — The Strand, Seven Dials, Theatreland, and the riverside stretch toward Embankment. Each comes fully furnished to a luxury standard, with concierge support and a guest experience team available throughout your stay.
Who tends to stay? Corporate professionals on extended assignments. Executives relocating to London who need a premium base while a permanent home is arranged. Families visiting long-term. Postgraduate students who won't compromise on quality of life. And international visitors who want a West End address with real living space.
The honest answer depends on what you're optimising for. For two nights, a hotel makes sense. For three months or more — the typical minimum here — the calculus shifts dramatically.
A five-star Covent Garden hotel room costs £300–£600 per night. Run that across three months and you're looking at £27,000 to £54,000 for a single room with a minibar and a view of an air conditioning unit. A luxury serviced apartment in the same postcode runs from £4,645 per month all-inclusive — roughly £167 per night, with a kitchen, a living room, laundry and concierge.
Most one-bedroom apartments here run 45–65 square metres; a premium hotel room rarely exceeds 35. If you're working from your accommodation, hosting a colleague, or simply want to cook your own meals rather than expense every dinner, that space matters enormously.
On the surface, some Airbnb listings in Covent Garden look competitive on price. Look closer and the difference becomes clear: quality varies enormously between listings, management is handled by individual hosts with inconsistent response times, and all-inclusive pricing is rare.
A luxury serviced apartment is professionally managed to a consistent standard — the same quality every stay, a dedicated guest experience team throughout, and all bills genuinely included. For stays of three months or more, that reliability isn't a nice-to-have — it's the baseline.
A traditional Assured Shorthold Tenancy typically requires a 12-month commitment, a substantial deposit and separate arrangements for every utility. You'll furnish the place yourself — or inherit someone else's mismatched furniture — and deal with individual bills for gas, electricity, water, broadband and council tax. That's before the agency fees.
Serviced apartments in Covent Garden eliminate all of that friction: one monthly payment, fully furnished on arrival, and a team managing the property throughout your stay. For someone arriving in London from overseas, or a corporate team that needs to place an employee quickly, this model is significantly more practical.
The all-inclusive model maps directly onto how companies manage accommodation expenses: one invoice per month, VAT receipts provided, and no ambiguity about what's covered. Formal company agreements — including direct billing to the employer — can be arranged for qualifying bookings.
For companies relocating multiple employees simultaneously, group booking arrangements are available, with the team coordinating move-in logistics across multiple units at once. If your finance team needs a clean paper trail, this structure delivers it.
The Piccadilly line connects you to Heathrow in under an hour. Charing Cross and Embankment are both walkable, opening up National Rail and the District and Circle lines. The City is a 20-minute walk or a five-minute cab ride.
The Royal Opera House is a five-minute walk. The Lyceum Theatre is around the corner. Seven Dials, just north, offers a genuinely excellent mix of independent boutiques and well-regarded dining. The cultural density here is hard to overstate.
A range of properties across the Covent Garden area, from studios through to split-level two-bedroom apartments. Prices, amenities and specific locations vary — here's what's currently available.
Trafalgar Square / Strand
Elevator, air conditioning, weekly housekeeping. A prestigious central London address for solo professionals.
From £4,645 / month
Read the full listing
The Strand
Strong transport links, concierge. Ideal for corporate stays along one of London's most famous thoroughfares.
From £4,730 / month
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Theatreland / Piazza
Concierge, air conditioning, in-unit laundry. Pet-friendly. Located in the heart of Theatreland, directly adjacent to Covent Garden Piazza.
From £5,375 / month
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St Martin's Lane
Premium finishes, elevator. Pet-friendly - a rarer feature in this price bracket. Named for the nearby English National Opera.
From £5,805 / month
Covent Garden Piazza
Concierge, air conditioning, elevator, Piazza views. One of the most sought-after addresses in the portfolio.
From £7,525 / month
Holborn Border
Elevator, housekeeping included. Excellent value for the area.
From £5,410 / month
Seven Dials
Concierge, dining and shopping nearby. Surrounded by independent restaurants and boutique shops.
From £5,719 / month
Covent Garden
Air conditioning, concierge, full furnishings. A quieter residential street in the heart of Covent Garden.
From £5,870 / month
Covent Garden
Period character, modern amenities. Pet-friendly.
From £5,500 / month
*Price from — contact for confirmed current availability.
Bedfordbury / WC2
The flagship offering in this area. Split-level layout with two bedrooms, a generous living space, in-house concierge, full air conditioning and luxury finishes throughout. Minimum stay of six months. Located on Bedfordbury, a characterful street in the heart of Covent Garden.
At roughly £300/night equivalent, it still represents meaningful value versus a comparable hotel suite.
From £9,000 / month — 6-month minimum stay
Pet-friendly properties: Garrick Street Apartments, Coliseum Apartments, Bow Quarter Residences and Theatre View Residences are confirmed pet-friendly — worth prioritising if you're relocating with a pet, as availability is limited. Early enquiry is recommended.
| Property | Type | Price from (monthly) | Key amenities | Pet-friendly | Sub-area |
|---|---|---|---|---|---|
| Trafalgar Square Residences | Studio | £4,645 | Elevator, A/C, housekeeping | No | Trafalgar Square / Strand |
| The Strand Studios | Studio | £4,730 | Transport links, concierge | No | The Strand |
| Garrick Street Apartments | Studio | £5,375 | Concierge, A/C, in-unit laundry | Yes | Theatreland / Piazza |
| Coliseum Apartments | Studio | £5,805 | Premium finishes, elevator | Yes | St Martin's Lane |
| British Museum Street | 1-Bed | £5,410 | Elevator, housekeeping | No | Holborn border |
| Trafalgar Square 1-Bed | 1-Bed | £5,495* | Separate bedroom, living area | No | Trafalgar Square / Strand |
| Bow Quarter Residences | 1-Bed | £5,500* | Period character, modern amenities | Yes | Covent Garden |
| West End Haven Apartments | 1-Bed | £5,600* | Hotel-grade furnishings, guest team | No | West End |
| Endell Street Apartments | 1-Bed | £5,719 | Concierge, dining/shopping nearby | No | Seven Dials |
| Theatre View Residences | 1-Bed | £5,750* | Concierge, laundry | Yes | Theatreland |
| Macklin Street | 1-Bed | £5,870 | A/C, concierge, full furnishings | No | Covent Garden |
| Covent Garden Piazza | 1-Bed | £7,525 | Concierge, A/C, elevator, Piazza views | No | Covent Garden Piazza |
| The Bedfordbury Collection | 2-Bed | £9,000 | In-house concierge, A/C, split-level | No | Bedfordbury / WC2 |
*Price from — contact for confirmed current availability.
'All-inclusive' gets used loosely across the market — here's a clear breakdown of what it actually covers here.
No flat-pack furniture, no bare walls, no trips to IKEA. Quality upholstery, proper bed frames with hotel-grade mattresses, fully stocked kitchens with quality appliances, and bathrooms finished to a four- or five-star standard. Smart appliances are standard across most properties; air conditioning is available in the majority of the portfolio. No setup costs — you arrive, and the apartment is ready.
Regular housekeeping is included. Weekly visits are standard across most of the portfolio, covering cleaning, fresh linen, towel changes and replenishment of essentials (toiletries, kitchen basics). Closer to a hotel service level than anything in a private rental — a meaningful difference on a long stay.
Select properties offer in-house or 24-hour concierge; all properties are supported by a dedicated guest experience team throughout your stay. Restaurant reservations, dry-cleaning collection, airport transfer arrangements — the team handles it. Response times are faster and accountability is higher than dealing with a private landlord or Airbnb host.
The monthly rate includes electricity and gas, water rates, council tax, high-speed Wi-Fi (typically 100Mbps or above), regular housekeeping, and concierge access where applicable. One invoice. One payment. No standing orders to set up, no utility accounts to open, no council tax registration to navigate.
Beyond the standard inclusions, arrange airport transfers on arrival and departure, grocery pre-stocking before you arrive, additional cleaning visits, restaurant reservations and event ticket assistance, and dry cleaning and laundry collection. Priced separately and arranged through the guest experience team.
Staying somewhere for three to six months is a fundamentally different experience from a weekend visit. You need to know where the supermarket is, where to find a decent gym, which restaurants you'll actually return to.
Covent Garden Underground station (Piccadilly line) sits in WC2 — direct to King's Cross in four minutes, Heathrow in under an hour. Many residents find Charing Cross (National Rail, Bakerloo, Northern) or Embankment (District, Circle, Bakerloo) more useful, depending on their destination. Temple, on the District and Circle lines, is walkable for those heading to the City. Walking is genuinely viable: Soho is ten minutes on foot, Holborn fifteen, the South Bank around twenty. Santander Cycles docking stations are dotted throughout the area.
The dining options are, frankly, exceptional. The Ivy on West Street has been a London institution for over a century. Rules on Maiden Lane — London's oldest restaurant, established in 1798 — is a five-minute walk from most properties in the portfolio. The Piazza hosts street food traders and market stalls, particularly on weekends. In Seven Dials, Dishoom on Upper St Martin's Lane is consistently excellent; Flat Iron on Denmark Street offers some of the best-value steak in central London.
The Apple Market inside the Piazza is the obvious starting point — artisan crafts, vintage goods and independent traders. Seven Dials itself has become a boutique shopping destination. Neal's Yard, tucked behind the market, is worth knowing for organic groceries, natural health products and the kind of independent shops that have largely disappeared from the rest of central London. Oxford Street is a 15-minute walk.
The cultural density here is hard to overstate — a subscription to the Royal Opera House's programme is well worth considering.
The Royal Opera House is a short walk from most properties. The Lyceum, Savoy and Adelphi are all within five minutes, putting you in the heart of London's West End theatre district. The London Transport Museum on the Piazza is genuinely interesting even for non-enthusiasts. Somerset House, five minutes toward the Strand, hosts art exhibitions and has a particularly good ice rink in winter. The National Portrait Gallery, recently reopened, is a ten-minute walk toward Trafalgar Square.
Green space isn't in abundance immediately on the doorstep. Victoria Embankment Gardens, along the river, is the closest — a pleasant strip of garden useful for a lunchtime walk or an evening run. St James's Park is approximately ten minutes on foot and one of London's genuinely beautiful parks.
For day-to-day groceries, there's a Tesco Express on the Strand and a Sainsbury's Local nearby. For a proper weekly shop, many residents use the Waitrose in Canary Wharf (accessible by Jubilee line) or the larger Sainsbury's in Holborn. PureGym has a location in the area; Third Space — one of London's premium gym operators — has clubs within reasonable distance. For healthcare, NHS GP surgeries are available in the WC2 area; several private GP practices also operate in the West End.
Pricing is monthly, all-inclusive and — once you understand what's bundled in — considerably more straightforward than it first appears.
Prices start from £4,645 per month for studios and scale to £9,000 or above per month for the two-bedroom split-level options. One-bedroom apartments sit in the £5,410–£7,525 range depending on the specific property and its sub-location. Long-term stay discounts are available — a six-month booking will generally achieve a better per-night rate than the three-month minimum.
The monthly rate covers rent, electricity, gas and water, council tax, high-speed Wi-Fi, regular housekeeping visits and concierge service (at applicable properties). No agency fees. No deposit surprises beyond a standard security deposit. No setup costs. No utilities to register for, no energy accounts to open, no council tax to navigate.
Most properties in the Covent Garden portfolio have a minimum stay of three months (90 nights). Some — including The Bedfordbury Collection — require a six-month minimum. The three-to-six-month model suits a corporate secondment, a relocation bridge period, an academic term or an extended visit. If your stay requirement sits outside these parameters, it's worth discussing directly with the team — flexibility exists on a case-by-case basis.
A five-star Covent Garden hotel — The Savoy, Rosewood, One Aldwych — charges £300–£600 per night for a standard room. A three-month stay at the lower end is approximately £27,000. A studio serviced apartment at £4,645/month for three months is £13,935 — less than half the cost, with far more space and a fully equipped kitchen. Against a private rental, a one-bedroom unfurnished flat in WC2 might rent for £3,000–£3,500/month, but add furnishing, utility setup, agency fees and council tax, and the effective cost in the first month easily exceeds £5,000. For stays of three months or more in central London, a luxury serviced apartment in Covent Garden is very difficult to beat on either value or convenience.
Designed to be straightforward — but worth understanding before you begin, particularly if you're used to instant-booking platforms.
01
Submit your preferred dates, apartment type (studio, 1-bed, 2-bed), specific requirements (pet-friendly, concierge, sub-location) and stay duration. A dedicated team member responds — typically within one business day — to confirm availability and provide tailored pricing. This step is low-commitment: an information exchange, not a booking.
02
Virtual viewings are available for most properties — practical for international arrivals. In-person viewings can be arranged through the London office. Visiting the apartment before committing to a three-month stay is always recommended if circumstances allow.
03
The tenancy agreement is considerably simpler than a standard AST. No complex legal paperwork, no requirement for UK-based guarantors, and a process designed to move quickly. A security deposit and the first month's rent are typically required. For corporate bookings, company agreements — including direct billing and VAT receipt provision — are available.
04
On move-in day, a team member meets you at the property for key handover and a full apartment orientation — appliances, building facilities, concierge service. From then on, the guest experience team remains available throughout your stay through a single point of contact for maintenance, service requests or general questions.
The questions below reflect what prospective guests most commonly ask before making an enquiry. If your question isn't covered here, the team is available to answer directly.
Most properties in the Covent Garden portfolio have a minimum stay of three months (90 nights). Some properties — notably The Bedfordbury Collection — require a minimum of six months. This structure gives significantly more flexibility than a standard 12-month tenancy while still offering much better value than an extended hotel stay.
Yes. All utilities are included in the monthly all-inclusive rate. Electricity, gas, water, council tax and high-speed Wi-Fi are all covered. There's no separate billing, no utility accounts to open, and no surprise charges at the end of the month. One payment covers everything.
Pet-friendly options are available at select properties: Garrick Street Apartments, Coliseum Apartments, Bow Quarter Residences and Theatre View Residences. These are confirmed pet-friendly and represent some of the very few luxury accommodation options in central London that welcome pets. Early enquiry is recommended, as pet-friendly availability is limited.
Yes — regular housekeeping is included in the monthly rate. The standard frequency is weekly for most properties, covering cleaning, fresh linen, towel changes and replenishment of essentials. The exact schedule varies by property and can be discussed with the guest experience team on arrival.
The key differences come down to consistency, professionalism and what's included. A serviced apartment in this portfolio is professionally managed to a consistent luxury standard — the same quality every stay, with a dedicated team available throughout. Airbnb quality varies enormously between listings, management is typically handled by individual hosts, and all-inclusive pricing is rare. For stays of three months or more, the professional serviced apartment model offers far more reliability and significantly better day-to-day service.
Absolutely. Corporate and business guests represent a significant proportion of the portfolio's occupancy. Company billing arrangements, VAT receipts and group bookings for companies relocating multiple employees are all accommodated. The all-inclusive pricing model simplifies expense reporting, and the concierge team is experienced in supporting business travellers' requirements.
The process starts with an online enquiry — submit your preferred dates, apartment type and requirements. The team will respond within one business day to confirm availability and provide tailored pricing. Virtual viewings are available for remote guests; in-person viewings can be arranged through the London office.
Yes. The two-bedroom split-level apartments — particularly The Bedfordbury Collection — are well-suited to families or colleagues sharing. Group bookings for companies relocating multiple staff members simultaneously can also be arranged, often with negotiated rates based on volume and duration.