A full luxury residence in the heart of Kensington, steps from Gloucester Road tube, with Miele kitchens, marble spa bathrooms and a private cinema.
Photo by Brett Wharton on Unsplash
A luxury serviced apartment residence at Ashburn Place, SW7 4LL — part of the award-winning Cheval Collection, blending five-star hotel services with the space and privacy of a fully equipped apartment.
The Cheval Collection has built its reputation over decades as one of the UK's most respected names in luxury serviced accommodation. It is a member of GHA Discovery, a global loyalty programme, and has received multiple accolades from the Serviced Apartment Awards. Sister properties include Cheval Harrington Court and Cheval Knightsbridge. Cheval Gloucester Park is the largest of the three South Kensington properties in terms of apartment configurations and amenities, and is the only one with a private cinema and an in-building Waitrose.
Something between a five-star hotel and a private members' residence — concierge services combined with the space, privacy and self-sufficiency of a fully equipped apartment.
A traditional five-star hotel gives you impeccable service in a space that's often too small to actually live in comfortably. Cheval Gloucester Park gives you the same service standards in an apartment that starts at 710 square feet for a one-bedroom and scales considerably from there — with a proper kitchen, a separate living room, and a dining area that doesn't double as a desk.
Configurations range from one-bedroom layouts to five-bedroom penthouses, with capacity for up to nine guests.
Floors 4–6 · ~710 sq ft · Sleeps 2
Double bed, separate living room, fully equipped Miele kitchen, and a balcony. The floor placement offers good natural light — a solid choice for couples or solo travellers who want comfort without paying for space they won't use.
From £380 per night
Multiple floors · Sleeps 4
Separate living and dining areas, two bathrooms in most configurations, and a full kitchen. The Deluxe Two-Bedroom option on floors seven through ten commands elevated views across the Kensington skyline.
Price on request
Floors 7–10 · Sleeps 4
Elevated views across Kensington — London looks different from the seventh floor upwards, particularly westward. The upper-floor position also tends to mean less street noise, a meaningful quality-of-life factor.
Price on request
Floors 0–3 · Sleeps 6
Three king beds — the natural choice for families with children, groups of friends, or corporate teams. Select configurations also include a cloakroom. Each bedroom has a proper king bed rather than a fold-out arrangement.
Price on request
Top floor · Up to 9 guests
A master bedroom with panoramic London views, a premium reception and dining area, and the kind of space that makes it genuinely suitable for extended luxury stays or high-profile corporate relocations. Specific configuration details and availability are best confirmed directly with the front office team.
Price on request
A private cinema, a members' club-style lounge, and 24-hour concierge that goes well beyond logistics — amenities that comparable properties in the neighbourhood simply don't offer.
A 108-inch (2.4 metre) 4K projector screen, a twelve-seat three-tiered layout, full surround sound, surface-mounted acoustic treatments, and an iPad Mini controller. It's not a repurposed conference room with a projector bolted to the ceiling — it's a properly engineered screening room. The cinema must be pre-booked, keeping it genuinely private. Bookings can be made via the front office or through the Cheval App. No comparable luxury serviced apartment in South Kensington offers anything remotely similar.
The Green Room functions as a private members' club-style lounge — a quiet, well-appointed space that works equally well as a venue for a business meeting, a retreat from a busy apartment when you need to focus, or simply a change of scene. For corporate guests in particular, having access to a professional-feeling meeting space without leaving the building is a practical advantage that hotel lobbies rarely provide.
The concierge team operates around the clock and can arrange airport transfers, taxi bookings, theatre and event tickets, grocery delivery, and a genuine range of bespoke experiences across London. Guests have used the team to arrange private guided tours of the V&A and Natural History Museum, chauffeur-driven day trips to the Cotswolds, personal shopping appointments at Harrods, and private dining experiences at some of London's most sought-after tables. That's the distinction between a staffed residence and a self-service apartment building.
Gloucester Road Underground station is approximately 0.05 miles from Cheval Gloucester Park — a walk that takes under a minute. The station serves the Circle, District, and Piccadilly lines, which between them cover a remarkable amount of London: direct to Heathrow Airport via the Piccadilly line, direct to the City and Canary Wharf via the District line, and a loop around the central zones via the Circle line. South Kensington station (0.42 miles) is the natural stop for the museum quarter.
Hyde Park and Kensington Gardens are within easy walking distance — a proper green lung that stretches from Bayswater to Knightsbridge. Kensington Palace sits within the park itself. The museum cluster around Exhibition Road — the V&A, Natural History Museum, and Science Museum — is one of the finest concentrations of free cultural institutions anywhere in the world, all reachable on foot.
Knightsbridge — home to Harrods and Harvey Nichols — is a short distance east. Kensington High Street, a few minutes in the other direction, offers a broader mix of high street and boutique retail alongside independent restaurants, cafés, and the kind of neighbourhood feel that purely tourist-facing parts of central London lack. Chelsea and the King's Road are also accessible.
There is a Waitrose supermarket located directly beneath the building — not around the corner, not a five-minute walk away. Beneath the building. The Gloucester Road and Old Brompton Road areas have a well-established dining scene, including Rocca Di Papa, Comptoir Libanais, French bistros, Japanese restaurants, and wine bars within a few minutes on foot.
Check-in from 15:00, check-out by 11:00; complimentary early check-in or late check-out subject to availability.
Housekeeping seven days a week (Mon–Sun), plus laundry and dry cleaning services in addition to in-apartment washer/dryers.
Baby cots, highchairs and extra beds available on request. The full kitchen and daily housekeeping combination is transformative for travelling with young children.
Secure on-site underground parking at an additional daily charge. CCTV operates throughout the building.
Pre-book the private cinema, message the front office and manage your stay digitally. Available on the App Store and Google Play.
Lift access throughout; guests with specific requirements are encouraged to contact the front office to discuss suitable apartment configurations.
Dedicated extended stay rates are available for corporate relocations and long stays. The Green Room provides a professional on-site meeting space, and free WiFi supports remote working from every apartment. Daily housekeeping continues throughout any length of stay; the Miele kitchen and Waitrose directly beneath the building mean grocery shopping replaces restaurant bills.
Guest ratings & reviews
9.5
Excellent
from more than 1,181 verified guest reviews — one of the highest-rated serviced apartment residences in London.
"The private cinema was the highlight of our family stay — we watched three films over a long weekend without once needing to leave the building."
"The concierge team's restaurant and theatre recommendations were better than anything a travel agent had ever suggested."
"Families with young children consistently note how transformative the full kitchen and daily housekeeping combination is for travelling with kids."
The answers below cover the questions travellers most often raise before a stay — from pets and parking to booking the private cinema.
Yes. Cheval Gloucester Park accepts pets, which is genuinely uncommon among luxury serviced apartment residences in London. Contact the front office directly to confirm specific terms regarding size, deposit, and any restrictions.
Yes, exclusively for resident guests. Pre-book via the front office or the Cheval App. The room seats 12 across a three-tiered layout with a 108-inch 4K screen and surround sound. Availability is subject to demand, so booking early in your stay is advisable.
Gloucester Road Underground, approximately 0.05 miles (under a 1-minute walk), serving the Circle, District and Piccadilly lines — direct access to central London, the City, and Heathrow Airport. South Kensington station (0.42 miles) is an alternative, particularly for visits to the museum quarter.
Yes. Secure underground parking is available on-site at an additional daily charge. Given the parking restrictions and costs in the surrounding Kensington streets, the on-site option is considerably more convenient for multi-night stays.
Three nights, across all apartment configurations — including one-bedroom, two-bedroom, three-bedroom, and penthouse options.
Yes, a fully equipped fitness centre plus a sauna are available to resident guests.
Yes — directly beneath the building, accessible without stepping outside. For self-catering guests, this is an exceptional convenience that no comparable property in the area can match.
A global loyalty programme Cheval Collection participates in; members earn Discovery Dollars from night one, with bonus earning of up to D$500 on certain bookings. Membership is free, and joining before your first booking ensures your stay earns from night one.
Apartments ranging from one bedroom to five, capacity for up to nine guests, a South Kensington address with Gloucester Road tube on the doorstep, and prices from £380 per night with a three-night minimum. Book directly at chevalcollection.com for best available rates — and join GHA Discovery before booking to earn Discovery Dollars from night one.
View on chevalcollection.com