Twelve beautifully appointed self-catering suites, a 24-hour concierge and a W1S 2QD address behind an unmarked door.
4-star classification · 4.4/5 on TripAdvisor · Travellers' Choice award
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The space between a serviced apartment and a traditional hotel — full kitchen, sitting room and self-sufficiency combined with concierge, housekeeping and security. For many travellers, it's the best of both worlds.
No. 5 Maddox Street leans fully into this model. Just 12 apartments in studio, junior suite, one-, two- and three-bedroom configurations — an intimate scale that means you're never queuing for the lift, never competing for the concierge's attention, and never feeling like a room number rather than a guest.
The unmarked entrance on Maddox Street is not an oversight — it's a statement. In a neighbourhood where discretion is a form of luxury in itself, the address sits directly opposite Liberty London, one of the most recognisable landmarks in this part of the city.
4-star classification and Travellers' Choice award — global top 10% on TripAdvisor from 373 verified reviews.
Studio through three-bedroom configurations — a meaningful range depending on the size of your party and your budget.
1 bedroom · Max 2–3 guests
Full kitchen — oven, toaster, microwave, fridge, kitchenware
Separate living area, bathtub, walk-in shower option
In-room safe, mini-bar
Suited to couples and professionals on longer stays who want a genuine living area separate from the bedroom.
Photo by Antonio Araujo on Unsplash
2 bedrooms · Max 4 guests
Full kitchen
Full living room
Rollaway bed available, cot on request
Suited to families of four or two couples — often the most cost-effective and comfortable option in the building.
Photo by MD SHAFAAT HOSSAIN on Unsplash
The property's flagship offering — exceptional value for a party of five or six in a Mayfair context. Three bedrooms, full kitchen, generous living space.
All apartments are allergy-friendly, with hypoallergenic bedding and careful housekeeping protocols.
The services that turn an apartment into a hotel-grade stay — from 24-hour concierge to a grocery shopping service that stocks your fridge before you arrive.
Rated 4.6/5 by guests — restaurant reservations, theatre tickets, transport, VIP and express check-in, luggage storage. Repeatedly compared to London's top five-star hotels.
Housekeeping rated 4.5/5 for cleanliness. On-site laundry and dry cleaning, plus a grocery shopping service that stocks your apartment before arrival.
Wi-Fi throughout, fax and photocopying for business travellers, proper desk space in every apartment. VIP check-in for corporate guests.
Massage services on request — back, head, full body and foot — arranged through the concierge. Room service available.
Cots for infants, rollaway beds (one per room), babysitting and child services. Multi-bedroom apartments with full kitchen make extended family stays genuinely manageable.
Pet-friendly — one of very few boutique W1 properties that welcomes pets. Staff speak English, French, Russian and Spanish.
Security personnel on site, key card access, in-room safes and a reception safe deposit box. Welcome drink on arrival; complimentary tea and coffee throughout.
A W1S postcode where old money, world-class retail and fine dining meet — Maddox Street runs parallel to Conduit Street, connecting the quiet elegance of Regent Street to the energy of Bond Street.
A walkability score of 100/100 and a guest location rating of 4.9/5 across 373 reviews. For a city as sprawling as London, this level of central access is genuinely rare.
"Directly across from Liberty's — could not be more central."
— Verified TripAdvisor reviewer, 2024
Paid shuttle and private transfer service can be arranged through the concierge.
4.4/5 overall on TripAdvisor from 373 reviews · Ranked #377 of 1,200+ London hotels · Travellers' Choice award.
"Directly across from Liberty's — could not be more central."
— Verified TripAdvisor reviewer, 2024
"Perfect stay in central London. The apartment was far larger than I anticipated."
— Verified TripAdvisor reviewer, 2024
"Staff extremely helpful and friendly. Nothing was too much trouble."
— Verified TripAdvisor reviewer, 2024
"The kitchen made such a difference on a longer stay. Being able to cook breakfast saved us a fortune."
— Verified TripAdvisor reviewer, 2024
Honest answers to the questions guests most often ask before booking.
No, the property is stairs-only throughout. Guests generally describe the stairs as comfortable rather than arduous, but it's worth knowing in advance if you have mobility concerns, are travelling with heavy luggage, or are booking for elderly relatives.
No. Apartments are self-catering with full kitchens or kitchenettes, and Mayfair's dining scene — including Kanishka on Maddox Street itself — is on the doorstep.
Prices start from approximately £362 per night, with rates varying by room type, season and booking lead time. The TripAdvisor value sub-rating of 4.1/5 suggests guests feel they receive fair value for what they pay.
Check-in from 14:00 with late check-in accepted until 23:59; check-out by 11:00. Luggage storage is available before check-in and after check-out, giving you the freedom to make the most of your first and last day.
Yes, No. 5 Maddox Street is pet-friendly — one of very few boutique W1 properties that welcomes pets. Contact the property directly to confirm current terms and any size or breed conditions.
Every apartment is designated allergy-friendly, with hypoallergenic bedding and careful housekeeping protocols — a meaningful assurance that many central London properties don't explicitly offer.
A maximum of one rollaway bed per room is available on request, and cots for infants can be provided separately.
There is no on-site parking. The nearest NCP car parks are on Brewer Street and Poland Street, both within a 10-minute walk. The concierge can advise on current availability and rates.
Free cancellation is offered on select rates; specific terms vary by booking channel and should be reviewed at the point of booking rather than assumed.